Blog post on Jordan Brand

One of the big issues in my project is the Power of Jordan Brand. Branding radiates information about us and it  identifies a time period. It has a huge impact on us culturally and economically. In the 1940s people had to wear suits and ties around town and on college campuses. Culturally that was the correct thing to do. Today’s college campus attire is free of formal and business attire. Today people wearing sports attire, t-shirts, or sneakers, often with the Jordan logo on them. Culturally, this makes a statement, and it is acceptable to be informal and casual. Branding with a logo is popular and gives a person an identity. For example, the Jordan logo is athleticism. But sometimes branding divides us. For example, it divides us sports wise if someone plays a sport with a logo and different uniform color on people will know who is on their team and who is the opposition. For people with logos, they can unite us or divide us. If a person wears a Jordan shirt, we see someone who has taste, class, and money. If we see someone is wearing a Fruit-of-the-Loom, plain white t-shirt, it makes a statement that they have no fashion taste or they don’t have money. In the music culture, we see artists with classy fashion and expensive clothing too. For example, Playboi Carti is a rapper who influences people today music wise and fashion wise by wearing expensive colorful clothing. Wearing different clothing the majority of the time is his branding. The rapper makes the statement that anything goes even if it is tacky. Playboi Carti can make tacky outfits stand out and look good. Some people might make the same claims about the Jordan Brand in that some of his designs are flashy or edgy. Still, people buy them because Jordan’s name and logo are on them. Jordan’s brand is a cultural success and popular socially. As I work on my project, I want to learn more about how Jordan built his brand and how he has maintained it even with a lot of competition.